​Website Design

UI & UX

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Client

HiSquare. Inc.

Year

2021

Tools

Sketch

​Illustrator

Team

Chao Wang

Melody Wang

Founded in 2018, HiSquare is a global bilingual event management and ticketing platform created by Silicon Valley elites and media professionals from New York.

The Challenge

1. How to active site 15,000 + registered users, start to achieve profit?

2. How to increase daily activity, daily visits, and web browsing time?

3. Expansion of online channels (WeChat official account), optimization and embedding of other product functions (video broadcast room,

WeChat small program) to assist in the realization of:

● Promote brand image

● Promote specific products and services

● Maintain customer relationship, improve user viscosity

● Develop new customers

Our Strategy

Based on the existing registration (user perspective) and user management (sponsor perspective) of the main functions on the website, optimizing the user experience and new features  Achieve the following objectives:

1. Optimize user experience (UX) and user interface (UI) to make it easier for users to find what meets their needs.

2. Let users know more about HiSquare to farther enhance brand awareness.

3. Add new channels to drainage, so that more people can use HiSquare products.

Why

The most important value of a product is the user experience.

When the user experience is done well, the visual design and branding are becoming the most noticeable parts.

A visually nice product, but can not solve the actual problem, is unable to retain users.

When the user experience is friendly, the design works best to retain users.

A great product can both reach the user requirement and achieve the business goal.

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Layout

Total page size: 1440 x 1024

Margin: 60px on both sides

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Events and blogs are designed in a three-column format row, this creates more efficient use of space.

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UI

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The updated part of the home page includes:
 

Header

The search bar

Hot events

Activity classification

Active card

Blogs

Footer

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Home Page

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School CSSA
Home
Page

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HiSquare aims to provide a safe, fun and effective social platform through the integration of high-quality campus, community and urban activities.