Founded in 2018, HiSquare is a global, bilingual event management and ticketing platform created by Silicon Valley elites and media professionals from New York.
How Might We activate a site with 10,000 + registered users and start generating profit?
By optimizing the user experience and introducing new features based on the existing registration process (from the user's perspective) and user management (from the sponsor's perspective), we aim to achieve the following objectives:
Improve the user experience (UX) and user interface (UI) to make it easier for users to find what they need.
Increase brand awareness by providing users with more information about HiSquare.
Expand our user base by adding new channels for user acquisition and engagement.
registered users were targeted
fundraising from new investors was secured
proof-of-concept predictive core features was conducted
boosted the organization's webinar performance by deploying and implementing new features.
The platform aims to serve a diverse group of stakeholders, including student associations, international students, Chinese individuals in the US, as well as various organizations and businesses.
It takes time, cost, and effort to promote events
They need a user-friendly event ticketing platform designed specifically for Chinese users.
They need statistical analysis after the event, to provide reference data for future events.
They want to know about events in advance.
The most important value of a product is the user experience.
When the user experience is done well, the visual design and branding are becoming the most noticeable parts.
When the user experience is friendly, the design works best to retain users.
A great product can both reach the user requirement and achieve the business goal.
Based on the research results provided, we came out four ways to approach the goals.
Increase daily activity, daily visits, and web browsing time.
● Promote the brand image
● Promote specific products and services
● Maintain customer relationships, improve user viscosity
Expand online channels (WeChat official account), optimization and embedding of other product functions (video broadcast room,
WeChat small program) to assist in the realization of:
● Develop new customers
User Flows | Sitemap
User Buy Ticket
Event Participants (Most of them are mobile users)
Find Event on Blog
Find Event on WeChat
Find Event on HiSquare
Find Event on News Letter
Simplify Registration Steps
Simplify Pay Steps
More Traffic Sources
Send Registration Sheet
Event Visual Chart
In orange box is currently the priority for optimization
SEO: Increase Google search exposure
Convenient for users to search for events
Convenient for the website to recommend events based on tags
Visualized Registration Data Statistics
Help event organizers collect information about event registrants and present it visually through charts and graphs, facilitating analysis of the event
UI System Update for the Entire Website.
Total page size: 1440 x 1024
Margin: 60px on both sides
Our events and blog posts are designed with a three-column format to optimize space usage and improve efficiency.
Total page size: 320 x 1024
Margin: 20px on both sides
Categorize different types of events by adding them as different categories
Hover over can see the QR code
By categorizing events according to their types, users can easily choose events that match their interests.
The user dashboard includes the following features:
Registered events (events that the user participated)
Tagged as paid, unpaid, canceled, or refunded
My events (events the user created)
Update personal information
Paid, unpaid, or canceled events will be shown as tag
Click on their profile can be redirected to this page
The users can update their personal information here
Offical Wechat QR code
This "creating your event" function is logically constructed.
Log in page
Live streaming section
What's new in the event page
- Add events to the calendar
- Send event link
- QR code
The ability for users to review an event can increase the likelihood of other users purchasing tickets.
Allowing users to review events can lead to more ticket purchases by other users.
By providing users with the ability to review events, it can encourage more ticket sales for those events.
Next Stage: Validate
Usability Testing should be produced with stakeholders.
Suggestion: Cognitive Walkthrough, A/B testing, User feedback surveys